Infographics and how to use them

Do you use infographics?

An infographic is a graphic that displays important information in an interesting and visual way. 

They are a good way of highlighting important pieces of information and makes information such as data easier to read and more appealing to your audience.

They can be used to brighten up a PowerPoint presentation, or added to a brochure.

Infographics come in different formats from flow charts, maps, decorative text, visual diagrams, timelines, data comparisons to charts, graphs, lists with photos or illustrations, and can be used to display information such as: research statistics, charts, comparison data or a list of information, which can be used on your website, in a newsletter, annual report, brochure, even on your blog.

Let's take a look at a couple of examples I have created. 

The first was created for a social media stats post I shared on my Facebook page recently. If you didn't see it, you should follow my Facebook page where I share business tips and other interesting facts.

Social media stats infographic.png

This example is on the Grampians....a great place to visit if you love camping and hiking!


What makes an infographic so popular: 

  • complicated data becomes easier to read,

  • by using different design elements (ie. graphics, graphs or charts, columns etc), it can make content more understandable,

  • information becomes visually eye-catching and grabs the readers attention, 

  • infographics allow readers to avoid scrolling through hundreds of words looking for the information they're after.

If you would like some assistance with designing eye-catching infographics for your marketing material, blog posts or website, get in touch with JAM today by emailing [email protected] or complete our contact form.